Tile is a finish, but the installation succeeds or fails underneath it. A qualified tile installer evaluates the substrate, plans the layout, chooses compatible setting materials, and handles waterproofing where the assembly requires it. That matters for floors, backsplashes, tub surrounds, showers, and natural stone. This guide explains what tile pros do, warning signs of a failing installation, current U.S. cost ranges, jobs best left to specialists, and the questions worth asking before you sign a written contract.